PolitIQal by LogIQ: Media-Sales Intelligence Platform for Political and Commercial Advertising
We built PolitIQal 2.0 for LogIQ Solutions, a unified media-sales platform that combines federal campaign and corporate filing data with prospecting, call prep, media planning, sentiment analysis, and reach forecasting tools for political and commercial ad sales teams.
Our role: Full Stack Developer
The challenge
Ad sales teams selling to political campaigns, PACs, and commercial brands relied on manual weekly spreadsheets, siloed databases that never connected political and commercial spending, and cookie-based probabilistic audience matching. Reps had no single place to find prospects, prepare for calls, and plan media, while Q4 political ad slots carried high preemption risk. The challenge was to unify public data sources (FEC, SEC EDGAR, FCC Public Inspection Files, GDELT) into one reliable, fast platform that sales teams could act on in real time.
What Devs & Logics delivered
- Prospecting Engine: A twelve-tab prospecting workspace covering political activity, candidates, PACs, agencies, and SMB to enterprise accounts, with Hunter.io contact discovery, SEC EDGAR budget signals, and an AI generator for pitches and outreach drafts.
- Focus Room and Call Prep: Live speech recognition that turns sales calls into structured briefs and routes the right information to nine departments.
- RFP Media Planner and Reach Forecaster: Automated multi-channel media planning plus a budget-driven forecaster (from $250K to $10M) that projects CTV impressions, household reach, and voter match rate for political and commercial campaigns.
- Sentiment Engine and Campaign Notes Hub: Sentiment analysis built on GDELT event data and public survey data across 210 DMAs, alongside a central hub for organizing campaign notes.
- Unified Public Data Pipeline: Ingestion of FEC filings and disbursements, SEC EDGAR 10-K and 10-Q signals, and FCC Public Inspection Files, with a live ad-spend feed and voter file matching through UID2 and LiveRamp.
Outcomes
- One platform replaces manual spreadsheets and siloed databases for political and commercial ad sales
- Prospecting, call prep, media planning, sentiment, and reach forecasting in a single workflow
- Live ad-spend data and reach forecasts help reps plan around Q4 political preemption risk
Technologies
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