CRM Software Development Company
Devs & Logics is a US-focused custom CRM software development company that builds sales platforms around how your team actually sells — pipeline, contacts, activities, and reporting shipped in fixed-scope phases, with AI lead scoring built in and no per-seat fees, for startups in New York, Austin, Chicago, and nationwide.
The problem we solve
Per-seat CRM pricing punishes growth: a HubSpot bill that reads $100 a month at five users becomes $1,800 a month at twenty, Salesforce runs $25–$165 per user, and the AI features every vendor now advertises arrive as a separate per-user add-on. Meanwhile the workflow still doesn't quite fit — so reps keep a parallel spreadsheet, and the “source of truth” is neither. You're paying rent that rises with every hire, for software your team works around.
What we deliver
We build phase-one CRMs for US sales teams — pipeline and contacts first, on foundations every later module reuses — with the same fixed-scope, milestone-driven delivery as our SaaS MVP development work. And we're honest at the gate: under roughly eight seats, or if you need something running next month, discovery will tell you to stay on an off-the-shelf CRM.
- Phase-one CRM live in 8–12 weeks: pipeline, contacts, activities, tasks
- Teams, roles, and territories with clean data boundaries
- Integrations: email and calendar sync, Stripe, and the tools you already run
- Reporting and forecasting dashboards built on your definitions, not a template's
- AI built in, not billed per user — lead scoring, enrichment, ask-your-pipeline queries
- Migration from HubSpot, Salesforce exports, or spreadsheets — history included
Our process
- 1
Discovery & sales-process mapping
We map your funnel as it really runs — stages, handoffs, what reps actually record versus what management wishes they did — and write down the scope, roles, and reports phase one must deliver. This is also where build-versus-buy gets answered honestly, with the seat math on the table.
- 2
Data model & pipeline architecture
A PostgreSQL model for your objects — companies, contacts, deals, activities — with team and territory boundaries designed in from the start, plus API contracts and screen flows. This foundation is what phase two reuses instead of re-buying: quoting, onboarding, customer success. And if the roadmap runs past sales into inventory or operations, the same foundations connect to our ERP software development service rather than duplicating data.
- 3
Build & integrate
The phase-one modules ship with role-aware views, activity timelines, and the reports your Monday meeting actually uses — wired to email, calendar, and Stripe so nothing gets retyped. The AI layer lands here too: lead scoring on your historical outcomes, enrichment on new records, and natural-language questions over your own pipeline, built with our AI development and integration playbook and metered at the API, not per seat.
- 4
Migration, rollout & handoff
We import your HubSpot or spreadsheet history, reconcile duplicates, run both systems in parallel through cutover, and train the team on their own data rather than demo data. You get documentation, monitoring, and a costed phase-two roadmap — yours to run with us or without us.
Proof & outcomes
- Pipeline-style dashboards, role-based views, and activity feeds shipped across our SaaS builds
- RAG and agent features running in production — the same patterns behind ask-your-pipeline AI
- Stripe, OAuth, and email-API integrations in every recent delivery
- Production stacks: Next.js, TypeScript, PostgreSQL, Node.js, Vercel and AWS
Technologies
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Frequently asked questions
What is included in a phase-one CRM from Devs & Logics?
Pipeline and deal stages, companies and contacts, activity tracking and tasks, role-based access with team boundaries, reporting dashboards, email and calendar integration, and migration of your existing records. The auth, permissions, and data foundations are built to carry phase-two modules — quoting, onboarding, customer success — without rework.
How much does custom CRM development cost?
Across 2026 US-market guides, a focused v1 runs $25,000–$45,000, a full CRM $55,000–$100,000, and platform-scale systems $120,000+, with maintenance around 15–25% of the build per year. The comparison that matters is against per-seat rent: at roughly 20 or more seats with non-standard workflows, owning typically beats renting within two to three years. We quote phase one as a fixed price after discovery, with that break-even math shown openly.
Should we build a custom CRM or stay on Salesforce or HubSpot?
Stay on off-the-shelf when your team is small — under roughly eight seats the per-seat math favors renting — when your process is standard, or when you need a CRM next month, because a real build takes a quarter, not a sprint. Build when seat costs compound with every hire, when reps work around the tool in spreadsheets, or when the workflow you sell with isn't one a template supports. If your case is the first kind, we'll say so in discovery.
Can you add AI to the CRM?
Yes — and without the per-user AI pricing off-the-shelf vendors charge, where AI add-ons run up to $60 per user per month on top of seats. We build lead scoring trained on your historical outcomes, automatic enrichment of new records, and natural-language questions over your own pipeline, with API costs metered by usage and monitored from day one.
Can you migrate us from HubSpot or spreadsheets?
Yes — imports and deduplication are part of phase one, history included. We keep the old system read-only through a parallel-run period, reconcile record counts before cutover, and export-proof the new build: your data lives in your own PostgreSQL database, exportable any day you want it.
Areas we serve
8 US markets. Explore local pages:
Discuss your CRM project
Tell us your seat count, your stack, and what your reps track in spreadsheets on the side. We'll show you the build-versus-buy math and a phase-one scope with a fixed quote.
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